POLE 01
Paid search is where high-intent demand is captured. We engineer Google & Microsoft Ads programs around profit, not vanity clicks, from account architecture to bidding, feeds and incrementality.
What we do
- Account & campaign architecture mapped to your margins
- Smart bidding tuned to profit and lifetime value
- Shopping & feed optimization for retail catalogs
- Continuous incrementality testing and budget reallocation
FAQ
What is SEA (Search Engine Advertising)?
SEA is paid advertising on search engines like Google and Microsoft, where you bid to appear for high-intent queries. NovaMoon engineers SEA programs around profit and lifetime value, not just clicks.
How is SEA different from SEO?
SEA is paid and immediate; SEO is organic and compounds over time. They work best together, SEA captures demand now while SEO builds durable visibility.